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Culture

Formula for Success

Time-honored brand Pien Tze Huang is expanding the global presence of TCM by exporting its flagship product to international markets, while also promoting Chinese medical culture on a global scale

By Du Guodong Updated Feb.1

Young people from more than 10 countries pose for a group photo at Pien Tze Huang Museum, Zhangzhou, Fujian Province, December 9, 2024 (Photo by Wang Dongming)

On December 9, the “2024 Global Youth, Eyes on Fujian” event kicked off in Zhangzhou, Southeast China’s Fujian Province. As part of the program, over 30 young people from more than 10 countries experienced traditional Chinese medicine (TCM) culture at Pien Tze Huang Museum. 

Guided by museum staff, the students learned about the history of Pien Tze Huang, a renowned traditional Chinese herbal formula for curing inflammation and soothing pain, and participated in making scented sachets. 

Pien Tze Huang is a nationally protected TCM product. In 2011, its production technique was included in the third batch of the national intangible cultural heritage representative list. For decades, it has been a leading TCM export, earning it recognition as a “Chinese symbol” along the Maritime Silk Road.

Legendary Cures 
During the late Ming Dynasty (1368-1644), a royal physician fled to Zhangzhou, escaping the tyranny of the imperial court and bringing with him the secret formula for Pien Tze Huang. He took refuge at Pushan Yan Temple, where he became a monk. 

Using the imperial recipe and precious Chinese medicinal materials such as musk, cattle gallstones, pseudoginseng and snake bile, he developed pills for treating swelling and “heat-related” toxins. Heat is a TCM concept that involves symptoms such as increased body temperature, feeling feverish, having dry mouth or sore throat. These pills, used for both internal and external applications, earned the reputation of a “Buddhist holy medicine.” 

Before his death, the monk entrusted the secret formula to the temple’s abbot, instructing that it be passed down only within the temple. 

Pien Tze Huang became known as a “treasure of the temple.” 

However, as the temple declined in the late Qing Dynasty (1644-1911) and early Republican period (1911-1949), the last abbot left the monastic life. He began producing and selling the medicine at a tea shop outside Zhangzhou’s east gate, bringing Pien Tze Huang to the wider public. Its therapeutic effects earned it great respect among locals, who called it a “treasure to protect the home.” It became customary in southern Fujian to gift Pien Tze Huang to elders and relatives during visits. 

After the founding of the People’s Republic of China in 1949, Pien Tze Huang was incorporated into the Zhangzhou Pharmaceutical Factory for exclusive production and sale. The factory later evolved into today’s Zhangzhou Pien Tze Huang Pharmaceutical Co., Ltd. 

The name “Pien Tze Huang” reflects its purpose: In the Minnan dialect, “Pien” means a small piece, “Tze” is a colloquial particle and “Huang” refers to heat toxins, swelling and pain, which align with inflammation in Western medicine. As one of the first China Time-Honored Brands, it is often referred to as one of the “Three Treasures of Fujian,” alongside Shoushan stone and oolong tea. 

The effects of its main ingredients are well-documented. Cattle gallstones clear the heart, loosen phlegm and detoxify, while musk opens the sinuses, refreshes the mind, activates blood circulation and reduces swelling and pain. Snake bile relieves “heat,” detoxifies, and benefits the liver and gallbladder, while pseudoginseng promotes blood circulation, stops bleeding and alleviates swelling and pain. Together, these ingredients enable Pien Tze Huang to clear heat, detoxify and alleviate swelling and pain. 

Pien Tze Huang is a national key protected TCM formulation. In 1992, the National Administration of Traditional Chinese Medicine classified its specific formula and preparation process as a “National Secret Formula” with permanent confidentiality. Only two TCM formulations in China hold this designation: Pien Tze Huang and Yunnan Baiyao. Furthermore, Pien Tze Huang’s manufacturing process and formula are permanently classified as secrets.
 
The raw materials for Pien Tze Huang are rare and expensive. Natural musk, allocated to only a select few Chinese medicine companies, is especially precious, as are cattle gallstones. In 2005, the National Forestry and Grassland Administration authorized Zhangzhou Pien Tze Huang Pharmaceutical to use natural musk, making it one of the first pharmaceutical companies to receive this approval. Since then, each pill has been marked with a unique identification number bearing the “Special Identification for Wildlife Management and Utilization in China.” 

Pien Tze Huang has long been recognized internationally, particularly in Southeast Asia. During the Qing Dynasty, travelers from Fujian and Guangdong provinces brought it along to maintain their health. The Maritime Silk Road, which originated in Zhangzhou, connected nearly 50 countries and regions, facilitating the export of Pien Tze Huang to 19 of these destinations. The medicine remains highly esteemed in overseas Chinese communities. 

Its reputation grew during the Vietnam War, when its efficacy in treating gunshot and knife wounds, festering sores and insect stings drew attention. The US military reportedly purchased significant quantities for soldiers, further boosting its profile in Western countries. 

In 1972, following the restoration of diplomatic relations between China and Japan, Pien Tze Huang was presented to Japanese Prime Minister Kakuei Tanaka as a national gift, sparking widespread interest in Japan. Since then, Japanese citizens often traveled to Hong Kong to purchase it, leading to long queues and high demand. 

In 1988, during an acute hepatitis A outbreak in Shanghai, Pien Tze Huang gained widespread acclaim for its fast-acting and effective treatment, making it highly sought after. It was also included in the National Administration of Traditional Chinese Medicine’s recommended list for Ebola treatment in 2014 and listed in the National Health Commission’s updated dengue fever treatment guidelines that same year. In 2015, the National Medical Products Administration classified it as a classic formulation for treating tumors. 

With its rare ingredients, remarkable efficacy and legacy, Pien Tze Huang has achieved legendary status. However, it should only be used under the guidance of qualified medical professionals to ensure proper dosage and effectiveness. Its use remains most prevalent in regions like Fujian, Guangdong, Hong Kong and Southeast Asia, where the hot and humid climate aligns with its intended applications.

World Recognition 
In recent years, Zhangzhou Pien Tze Huang Pharmaceutical has been expanding its international presence, exporting products to Indonesia, Thailand, Singapore, Malaysia, Canada, Hong Kong and Macao. The company is also exploring partnerships in Cambodia, Vietnam, the US, Singapore and Malaysia. 

Since 2000, the company has strengthened scientific and technological exchanges, establishing research platforms with universities such as the Chinese University of Hong Kong, Hong Kong Baptist University and the University of Macao. These collaborations focus on studying the mechanisms and pharmacological effects of TCM. 

The company has also opened Pien Tze Huang counters and National Medicine Halls abroad, further promoting TCM culture worldwide. 

During the “2024 Global Youth, Eyes on Fujian” event, sports mental performance coach Davide Crocicchia from Italy expressed his interest in TCM for treating pain and stress. “This natural and gentle relaxation method aligns perfectly with the needs of athletes,” he said, adding that he hopes to introduce these practices to Italy. Crocicchia also purchased Pien Tze Huang-based cosmetics for his girlfriend and kept a postcard featuring TCM as a memento. 

Mohamed Hesham, a young American working in medical technology, shared similar enthusiasm. He emphasized the complementary nature of TCM and Western medicine, hoping for stronger collaboration between the two fields to advance global health.

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