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How to Make an Online Pop Hit

NewsChina, Chinese Edition February 14, 2022

By NewsChina Updated Apr.1

The Chinese pop music industry is dominated by shortvideo platforms based on big data algorithms, and creativity seems to be the loser. Sites like NetEase, Baidu and Tencent, which ushered in the era of online music, are fading away as people turn to short video apps like Douyin. Pop songs with simple melodies and lyrics are mass-produced to cater to the majority of internet users. Companies which still pursue quality music also have to work with the short-video platforms to promote their products. Some musicians exploring markets of niche genres, like pop with traditional elements, and have seen some success.