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Companies, Society May Have to Change to Suit Needs of Generation Z

Post-1995 generation values quality of life more than high salaries and will walk away if jobs are perceived to be too arduous

By Zhang Qingchen Updated Dec.6

Compared with employees born in the 1970s or 1980s, the generation born after the mid-1990s, known as Generation Z, prefers to concentrate on quality of life and job satisfaction, rather than chase high salaries, according to an editorial in the China Youth Daily.

The current crop of young employees is less interested in seeking fame and fortune, instead they seek jobs which match their interests and the lifestyle they prefer. Some said that even if enterprises are offering high salaries, if the workload is high and the benefits package is poor, they will walk away. Tea breaks and fitness centers provided by employers have become more attractive than salaries.  

This reflects that the values of young people are changing. In the past two or three decades, there were recognized social standards to judge whether people were successful, such as whether they had attended a prestigious university or had a high-flying job, or even whether they had bought a house in a big city or had got married at the right age. But Generation Z, born after 1995, cares less about these so-called successful standards and prefers to concentrate on their own self-worth.  

As this new generation changes, the government, society and firms should follow suit, and if necessary, there should be measures, such as changing the corporate culture and providing benefits packages to support these young people, the editorial said.