Cars, bikes, basketballs and even umbrellas have all made an appearance in China’s so-called “sharing economy,” the business phenomenon which allows people to access goods and services via apps.
On the one hand, this model has created numerous business and jobs, on the other, it has raised many questions. Could this be a bubble? What power do consumers hold in using sharing business? What is the future of China’s sharing economy?
In this interview, Arun Sundararajan, professor of business and author of The Sharing Economy, answers these questions.