With the ending of the One-Child Policy, e-commerce traders see maternity and baby products as a “money-spinner.” The market is booming, and demand for baby products and services increasing rapidly, according to opinions site www.baijia.baidu.com. Yet, Guo Jing, a commentator for the site, noted that it is still early to say the market is promising.
According to Guo, at present it is hard to tell what forms of e-commerce – online specialist stores, e-commerce platforms (e.g. Taobao, Tmall), or community platforms – will do well in the market. Thousands of e-traders engage in the mother and baby industry and competition is fierce.
Another challenge comes from offline shops where parents can experience the authenticity and check the quality of products. There have so far been no successful hybrids straddling online and offline shops, due to a lack of capital and professional marketing.
Other impediments are also significant. As Guo mentioned, specialist retailers have to improve their value-added services to keep regular consumers and attract new ones away from other platforms.
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