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Sneakers Store Takes to Tmall

New York-based Stadium Goods has partnered with Tmall Global to bring sneaker heat to China.

By Xie Yi Updated May.26

Stadium Goods, a New York-based retailer and key player in the multibillion-dollar collectible sneakers industry, launched a store on Alibaba’s cross-border e-commerce platform Tmall Global in 2016 to explore the Chinese sneaker market and attract sneaker fans in the vast country.