Many have praised the film for presenting an ordinary, sincere and warm image of overseas Chinese while using an equal and respectful cross-cultural perspective to observe foreign conflicts and civilian suffering.
Critically, Once Upon a Time in the Middle East expands the boundaries of Chinese-language cinema's engagement with the world. It is not a story centered on Chinese triumphs overseas like the Wolf Warrior franchise. Instead, it uses a Chinese protagonist's perspective to reflect on a global crisis.
"As the Tao Te Ching says, ‘Governing a large state is like cooking small fish.' Approaching a turbulent nation through the lens of cooking offers a distinctly Chinese perspective that feels remarkably original, putting forward fresh insights into anti-war themes. What is needed is education and cultural communication, not war. Spoons, not guns. Cooks, not soldiers," film critic Yu Xiaodao told NewsChina.
"The film refrains from debating whether the war should have been waged. Nor does it attempt to assign blame or judge who is right or wrong. Instead, it turns its camera toward the faces of ordinary people: American soldiers longing to return home, fathers who have lost their children, starving kids and Xu Fu, who only sought to pay off his debts yet became trapped in the chaos.
"When audiences watch the fates of these ordinary people, they fully get the film's anti-war message without the need for slogans," Yu said.
Hu Runqi, a moviegoer from Beijing, expressed a similar view.
"The film clearly blames the US for starting the war, but it also depicts how Xu Fu befriends a group of American soldiers who become patrons of his restaurant. These American soldiers are also sons and fathers. They are also victims of the war.
"For insurgents like Zaid, Xu's former boss at the Loong Restaurant, the film shows how warm, friendly and family-oriented he was before his family was killed in the war. I think this is very subtle and profound. The film neither lectures nor simplifies. It simply shows how the cruelty of war overwhelms the lives of ordinary people. No one is essentially evil," Hu told NewsChina.
"We met many people like Zaid whose countries had been invaded and who hoped to keep their families alive under such dire circumstances," Wen Muye told Cinema Art magazine about his pre-production trips to the Middle East.
Some critics, however, argue that the film switches too abruptly between brutal violence and comic gags. Audiences may see a child die in an explosion one moment and encounter playful banter the next, and the result is jarring.
Some viewers also feel that Xu Fu's character arc lacks depth. His transformation from a self-interested man is not accompanied by enough inner struggle, making his development feel somewhat abrupt. But Shen, one of China's most well-known comedians, has won acclaim from audiences and critics for his restrained, nuanced and serious portrayal of Xu Fu.
The film's popularity has also reached real-life menus, with some restaurants in Beijing offering dishes based on the film. The hashtag "Xu Fu's Stewed Rice," the dish behind some of the film's most tear-jerking moments, has amassed more than 11.62 million views on lifestyle app RedNote, with people sharing their own takes on the recipe. Chinese fast-food chain Tastien launched a "Xu Fu Beef Burger," which sold an impressive 4.27 million units, Reuters reported.
Li Hao, a faculty member at the School of Journalism and Communication at Northwest University in Xi'an, Shaanxi Province, said that while it is not unusual for films to drive food and beverage consumption, the resulting online homemade recreations and offline restaurant launches inspired by Xu Fu's Stewed Rice are worth taking note of for ways to market future films.
"It demonstrates that film-driven consumption is extending beyond box-office revenue into everyday-life scenarios," he told the Xi'an Daily. "Audiences are no longer content simply to go to the cinema. They want to bring the onscreen experience into real life, and food and dining provide the most immediate and accessible way to do so," Li said.