Dear You has proven budget does not determine impact. On China's leading media review website Douban, it earned an impressive 9.2/10 from 853,000 viewers, making it the site's highest-rated film in the past decade.
"This film is like a ray of light in our modern era of conflict, division and dwindling human warmth," commented Douban user "Zhishi," who claims Teochew heritage.
Another viewer "Dongjie" posted, "The first half uses qiaopi as its narrative thread, but unexpectedly the latter half reveals a deep bond between women that transcends blood ties. What's rare is that the narrative avoids melodrama."
But some critics claim the opposite, accusing the film of romanticizing the women's struggles, particularly those of Shurou. "Audiences shed tears over the letters, but have we truly recognized these women's suffering?" netizen "Hemaweiba" wrote on WeChat.
Chen Pingyuan, a Peking University Chinese professor of Teochew descent, was deeply moved by the film. Having spent 30 years researching Teochew culture, Chen praised its authentic depiction of overseas Chinese life in Southeast Asia.
"Many audiences in the Chinese mainland focus on qiaopi culture, yet the film's most compelling part lies in its depiction of life in Southeast Asia, the human bonds, daily life, local atmosphere, children learning Chinese, hardships, resilience and endless longing for their homeland," Chen told NewsChina.
Last November, Chen joined 20 scholars in compiling a 10-volume anthology, The Complete Collection of Teochew Studies, in which he details decades of findings that earned high acclaim in academic circles.
"It has taken us 30 years of preparation to reach this point. Countless scholars, literati, officials and residents have worked wholeheartedly to preserve Teochew culture. Now this film has brought our culture nationwide attention," Chen said.
The film's success has sparked broader discussion about the state of Chinese cinema.
"In an era of intense competition and widespread anxiety, audiences have grown weary of formulaic, melodramatic and hollow productions. They crave realistic works that stay close to life, heal the heart and convey genuine kindness," Deng Huaru, former deputy editor-in-chief of Hunan Broadcasting System, wrote in an essay for rednet.cn. "The miraculous success of the film is not accidental. It signals a return to the true aesthetic roots of film and television."
"The film challenges the industry's superficial pretenses and redefines what makes a great movie. A truly outstanding work needs neither flashy effects nor hype. Sincerity alone can break through barriers and move millions," Deng wrote.
Shot entirely in Chaoshan, the film has boosted local tourism, with featured locations such as Shantou Small Park, Chaozhou Thai Buddhist Temple and Jiefang Road in Minahu, Jieyang County becoming popular destinations for movie fans.
"I feel honored that the stories of our ancestors and the emotions in their letters have touched so many people nationwide," Lan said during the Peking University event. "We worried that the local dialect might be a barrier for audiences outside Guangdong Province. But I'm overjoyed that the emotions in these words and stories have transcended regional differences."
"To see the whole nation embrace this work is a wonderful surprise. It reinforces our belief that art with sincerity can touch hearts. Our persistence has paid off, and that is deeply reassuring," Lan said.