edia integration, which means the integration of different types of media and new technologies, is expected to greatly boost local economy, said Zhang Lei, a researcher with the Communication University of China, at a forum on the development of county-level integrated media centers. The forum, held in Hangzhou, Zhejiang Province on November 6, was sponsored by Zhejiang E-Commerce Promotion Association and Hangzhou’s Yuhang District government, and organized by Ningbo YI E-Commerce Group.
County-level integrated media centers are stymied by a lack of funding and government subsidies and are struggling to find a viable business model, Zhang said. E-commerce may be a solution to the financial conundrum and a boon to local economy.
The media integration projects launched by counties across the country will facilitate the development of e-commerce at the county level, said Zhang Zhongtao, president of Ningbo YI E-Commerce Group. Zhang’s company has signed cooperation agreements with integrated media centers in 30 counties and county-level cities, including Huludao, Liaoning Province, Shaoxing, Zhejiang Province, and Hanzhong, Shaanxi Province. The company will help its partners promote and market local produce and specialties.