Taking advantage of his livestreaming fame in China, Tyler Christler, an American who has lived in Dalian, Liaoning Province for 12 years, is helping US vineyards promote their wines in China. A video posted by social media Dami Video showed him pitching American wines in fluent Chinese. In the video, Christler said he was happy to do what he could for the Chinese and US economies, both of which are reeling from the effects of the Covid-19 pandemic. According to a 2017 interview with social media outlet “Zhuliuzazhi,” Christler majored in international business and visited China in 2008 to learn the language and find business opportunities. Attracted by Dalian’s climate, which he said reminds him of his native Ohio, Christler made China his home and married. Chinese food is also a passion for Christler, which along with Chinese and American culture serves as a major portion of his content. His Sina Weibo account is so full of posts about Chinese food that fans commented that he would make a fortune if he opened a Chinese restaurant in the US. While some critics find Christler’s effusive praise of China to be patronizing and profit-driven, his supporters say China and the US need more “Tylers” to better understand each other.
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