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A New Image for Chinese Companies in the US

Fosun US is developing its business in harmony with the local community in New York.

By Xie Yi Updated Jan.11

As Chinese companies explore overseas markets and advance their businesses abroad, they are encountering a new challenge – integrating into the local culture and value system, and conveying China’s culture, economic strength and image. 

The story of Fosun in New York shows overseas Chinese companies endeavoring to work with local communities and organizations. Only by doing so can Chinese companies reap the rewards of going global.