A report about the development of new media in China, jointly released by the Institute of Journalism and Communication at the Chinese Academy of Social Sciences and the China Social Sciences Academic Press, shows that over 80 percent of Chinese tourists scored themselves an average of 9.5 points (out of 10), and 46.2 percent of foreign interviewees also agreed that Chinese tourists' behavior had improved a lot compared in the past five years.
Civilized comportment is not developed in a day. According to a general manager of a tourism company called “lvmama” (which means "Donkey Mom"), Li Qiuyan, improvements come in part from the national publicity about civilized tourism in recent years and the blacklist mechanism. More than 30 percent of Chinese tourists who have had made several trips abroad, Li noted, demonstrate a “sense of awe” toward foreign laws and regulations, and they know what preparations to make before traveling.
Li cited that around 71.2 percent of tourists would accept Weibo or WeChat messages about the security of outbound tourism and civilized travel, issued by the Ministry of Foreign Affairs, and 62.3 percent of Chinese would search their destination’s laws, customs and religious culture in advance to avoid any unnecessary trouble.
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