During the Two Sessions, China’s annual parliament, in March 2017, Alibaba’s founder Jack Ma called on Chinese authorities to penalize counterfeiters with serious jail time and fines, similar to those adopted to treat drunk driving. Over the years, the worlds of both law and enterprise consider that while the watchdog may have occasionally barked, it is proving toothless due to outdated laws and regulations, the high standards for evidence verification required, and the weak enforcement of the law. To date, a national information platform has almost been completed to link administrative law enforcement and criminal justice. Starting in 2017, a joint anti-counterfeiting mechanism introduced by 30 government agencies will deepen their cooperation on the basis of publicizing information. But the public also deliberately buys cheaper goods, and fake goods will never perish if crackdown measures are imposed on their production and distribution alone.